A volunteer’s time and services are the same as money. Nonprofits should look for volunteers as much as they look for grants and donations.
It’s hard managing volunteers who can walk away at any time for no reason. A lot of nonprofit people do not talk to the volunteers and never know why they are there. Like the grant writer, I think one of the critical positions in a nonprofit is the volunteer coordinator.
The coordinator should know the nonprofit’s needs, know where to find volunteers, and be able to ask people to volunteer. When the volunteers show up, the coordinator should remember what they provided and what they liked by talking to them.
The executive director and staff should meet and greet the volunteers when they are volunteering. And, more than once. It’s important to know what will keep the volunteers from running away. Such as not to demand more services than they want to give. Nonprofit managers and staff don’t know what too much is unless they talk to the volunteers.
Make volunteering a benefit to the volunteer. Give them something in return for their services. Sometimes this is easy when a person needs to do community service, their company gives benefits for volunteering, or a person needs to update their resume. Other than these reasons, really, why do people volunteer?
I ask myself that all the time. Like many people, I don’t know the answer. Yes, people say they want to give back to the community or help the nonprofit that helped them. But, it’s not that easy. Nonprofit managers and staff should not bother looking for reasons. Just be thankful for the volunteer and say hello.