Which is more important: Book Cover or Interior Design?

The outside of the book is what a reader sees first. The inside is what the reader sees the most.

Which is more important when designing a book? The cover or the interior?

Of course, both are important. But, with limited resources I hear many self-published authors focus more on the outside rather than the interior of their book. (Publishers know to do both or they don’t remain publishers for long.)

There is more to designing the interior of a book. This includes selecting a font type and size; adjusting page margins and paragraph spacing to create white space, and whether to indent paragraphs or not. Other considerations include allowing widowing (preventing a word or end of a paragraph to continue at the top of the next page) and having a new chapter start on the right.

A book’s cover includes images, shades of color, and the font type and size for the title and author’s name.

As I’ve blogged before, I disagree with people who believe the outside design of a book is critical to capturing a reader’s attention. This makes it seem the cover is more important. Over the years, I’ve talked to readers who bought a book because of the title, author, and/or genre. The cover was not that important.

To me, this means the interior of the book is more important than the outside cover. And, the interior should be more important. Readers are going to spend their time inside the book rather than on the outside. Along with the story, the interior should be one of the most important features of the book.

If I ever get my book published, I will pay attention to the cover. However, I intend to spend much more time on the interior design.

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