Nowadays, everyone publishes newsletters. I’m involved with publishing three of them. They can be a good source of communication between the nonprofit, the community they serve, and their donors.
The newsletter helps a nonprofit stay connected with others by informing people about current operations and happenings in the nonprofit. Subject areas can include:
● Recent successes – the nonprofit is headed in a positive direction
● Schedule of upcoming events – the future is planned
● Introduction of new people, but not departures which make people ask: why did they leave?
● A list of non-monetary needs, such as more volunteers – there is always a need and it is not only about money
A nonprofit should address their specific audience by being positive and concise. Of course, this sounds easier than it is, but it is possible.
Concise writing comes from practice and reading. It is about using the fewest words to clearly state something. One thing that can help is limiting the subject areas to the most important. As an example, does a recipe have something to do with the nonprofit?
A newsletter needs to be readable. This means sufficient margins, a large enough font, and white space (where no words exist). There should be variety in the content such as pictures and subtle colors. The newsletter needs to be eye appealing along with providing information. People should want to read the newsletter.
This may sound like a lot to do, yet writing a newsletter is easier by putting in the most important thing since the last newsletter. As an example, if there were three events, pick the one that helped the most. Leave some information for the next newsletter.
Before publishing, always have others read the newsletter to catch mistakes. Most importantly, whether the newsletter is published monthly or quarterly, be consistent and always publish on time.