Getting to Know People

Funding for nonprofits is more than grants and donations. Nonprofit management and staff should get involved in events and groups in the community even if it does not involve money. Here are some ideas.

    • Expand on business relationships such as getting involved in associations and clubs. The nonprofit can show businesses what benefit they can provide that helps with profitability. Also, businesses can provide feedback, positive and negative, to help the nonprofit with their mission. Of this, negative feedback is more important. Many problems can be solved easily instead of having them linger. Relationships can be much better after.
    • Attend community events that do not include raising money. This provides “face-time” where people in the community can meet the people in the nonprofit and learn about what is going on to include successes and failures. This can lead to more volunteers.
    • Create a relationship with other nonprofits, particularly if they are not in the same mission area (prevents competition). This can be no more than regular meetings once a month, maybe even for a coffee outside of the offices. I found that few nonprofits talk to one another. Forming a group will include sharing information about resources, problems, and solutions.
    • To be successful, it is critical that every nonprofit meet with, invite over, and talk to all elected officials. Not only locally, but also State elected officials and maybe Federal, too. But, never go political or choose political parties. Politics are fleeting and will always hurt the nonprofit.

The point of this blog post is to meet people and join their groups without asking for money. The more people who know about the nonprofit, its good and bad, successes and failures (hopefully there are more good and success stories), the more opportunities that can become available.

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