Brenda Ueland wrote about Tolstoy in her 1938 book If You Want to Write. Tolstoy believed, “the artist has a feeling and he expresses it and at once this feeling infects other people and they have it, too.”
Ms. Ueland explained that when an artist exhibits feelings “honestly and courageously” onto a canvas, through music, in writing, or some other venue and means, the artist infects the creation with passion. Through this, the artist brings emotion to the viewer, listener, or reader who experiences it within themselves.
Is this what an artist should strive for? An infection of their feelings in their work? Or, should they just produce something that makes them money?
Of course, it is not possible for everyone to be infected by an artist’s work. Also, artists do not always succeed infecting their work with passion and honesty. Some don’t even try and see their work as a product to be sold.
This is all right because some buyers only want a distraction in their life or a decoration to be ignored. Besides, making something honestly and courageously takes time. An artist can make more products (and money) if they don’t spend a lot of effort in their creation.
It’s too bad because Ms. Ueland thought that, when an artist tells what they truly feel, the infection could become universal. “Everybody understands it and at once.” I think today we call that going viral.
I think an artist should strive, at least one time in their life, to create an art they will always love. Something they want the world to witness, an infection of their honesty and courageousness, passion and emotion. Even if it may not become a classic at first.