The aim of publishing is to get someone to read what is published. The author will not know the reader, so what can they do to motivate someone to look at their book?
People in the publishing business say the cover is what attracts readers first. I disagree. For many years I conducted an informal, haphazard, non-scientific survey of asking people I knew what attracted them to a book. Very few people said the cover convinced them to look at a book.
My survey group had a list of things they looked at first when considering a book. This included the author’s name, the genre, book reviews, and maybe the blurb. I also consider these things when looking for a book.
While blurbs are important, they are two or more paragraphs and the second thing I look at when selecting a book. I don’t look at book reviews. It’s a lot of trouble finding them and, besides, they are a stranger’s opinion.
As a reader, I look in the genre that interests me. This helps me narrow the search, but for an author their book is sitting there among many other books. On occasion I will look for an author’s name. However, I would have already read at least one of their books.
What attracts me and sometimes my survey group was the title of the book.
A few words across the front cover are the first thing people read. They may glance at the cover, adore the colors, but an interesting title will attract a reader’s interest.
P.S. I will post in two weeks my continued efforts to publish on IngramSpark. Alliance for Independent Authors gave me advice that helped.