Foundations want to give to nonprofits who can help the greatest number of people. This is a problem for nonprofits where the need is great, but the population is low.
However, a nonprofit can show that they are helping more people by:
- Partnering with other nonprofits with similar missions. As an example, a homeless shelter and a nonprofit providing domestic violence services can, many times, share the same clients. I always encourage nonprofits to work together, yet they usually do not. When it does occur, it is successful when the effort comes from within the nonprofits rather than from an outsider (like a grant writer) trying to push two nonprofits together.
- In the grant application, explain how people can benefit from helping one person who helps another. As an example, by teaching one person to learn English, that person will likely help their children and family members. In another example, if one person receives an education and gets a job, they can motivate their families and friends to do likewise. A nonprofit should include all these people in the grant application.
- A nonprofit can also help more people by expanding their services to nearby areas through satellite offices. As an example, a food pantry which distributes food to families can work with churches and communities to set up distribution centers where more people can be helped. This allows the nonprofit to claim support in nearby counties and partnerships with other organizations.
Whether they highlight it or not, all foundations look for a nonprofit’s greatest impact when considering a grant application. On grant applications, every nonprofit should consider all the people they are helping.