Which is more important: Book Cover or Interior Design?

The outside of the book is what a reader sees first. The inside is what the reader sees the most.

Which is more important when designing a book? The cover or the interior?

Of course, both are important. But, with limited resources I hear many self-published authors focus more on the outside rather than the interior of their book. (Publishers know to do both or they don’t remain publishers for long.)

There is more to designing the interior of a book. This includes selecting a font type and size; adjusting page margins and paragraph spacing to create white space, and whether to indent paragraphs or not. Other considerations include allowing widowing (preventing a word or end of a paragraph to continue at the top of the next page) and having a new chapter start on the right.

A book’s cover includes images, shades of color, and the font type and size for the title and author’s name.

As I’ve blogged before, I disagree with people who believe the outside design of a book is critical to capturing a reader’s attention. This makes it seem the cover is more important. Over the years, I’ve talked to readers who bought a book because of the title, author, and/or genre. The cover was not that important.

To me, this means the interior of the book is more important than the outside cover. And, the interior should be more important. Readers are going to spend their time inside the book rather than on the outside. Along with the story, the interior should be one of the most important features of the book.

If I ever get my book published, I will pay attention to the cover. However, I intend to spend much more time on the interior design.

I got behind on grants

I did not post a blog last week because I got behind in writing grants for two nonprofits and the deadlines were a week away (today).

It was my own fault. I knew about the deadlines, but I procrastinated. Well, that is not entirely true. I was working on my novel and trying to finish the editing by the end of this month (self-imposed deadline). Somehow September will stop being September sooner than I thought.

I realized I needed to finish writing the grants so I would have time to send them around for comments and signatures by Thursday. I always schedule extra time before a deadline to take care of any problems like getting signatures.

The grant applications I worked were not online. The completed application and supporting documents had to be printed, tabbed, and packaged for delivery to the foundation office. Although these types of applications are more work than online applications, I like them better.

Non-online applications feel more personable to me. Like letter writing before emails. Also, fewer people make submissions that are not online, reducing the competition.

I did successfully complete and deliver both grant applications by Thursday. However, I will not be successful in finishing the edits of my novel by the end of September. This makes me wonder:

I volunteer to write grants, but my desire is to write my novel.

Be Kind to Your Donors

Recently, a small foundation wanted to know what happened to the donation they made to a nonprofit’s special project. The foundation had contributed a substantial amount of money and had not heard from the nonprofit.

The foundation had also wanted a small plaque posted at the project site stating they donated. The nonprofit agreed and accepted the money.

I directed the foundation to those making the decisions. In the end, the nonprofit did not explain the progress of the project, but stated that the foundation’s name would be listed on a plaque along with many other donors near to the project site.

This is where nonprofits fail. First, they do not provide updates to people who have donated substantial amounts of money and have asked for updates.

A simple way for a nonprofit to keep donors updated is recording everything in a spreadsheet. All the details should be listed including a date six months after the nonprofit received the money. This is when a letter should be sent explaining the nonprofit’s progress and successes.

Whether a foundation requested an update or not, always provide one at least six months later.

Second, once a nonprofit agrees with a foundation’s requirements and accepts the money, the nonprofit should treat this as a contract. Any changes need to be negotiated with the foundation.

I have found that many nonprofits do not realize they are bound by a foundation’s or donor’s requirements or restrictions. To change anything requires the nonprofit to negotiate with the foundation or donor. If the change is reasonable, I think most foundations and donors will understand.

The theme of the blog post is be kind to your donors. The foundation who made the substantial donation has vowed never to contribute again.

The Greatest Number of People

Foundations want to give to nonprofits who can help the greatest number of people. This is a problem for nonprofits where the need is great, but the population is low.

However, a nonprofit can show that they are helping more people by:

  • Partnering with other nonprofits with similar missions. As an example, a homeless shelter and a nonprofit providing domestic violence services can, many times, share the same clients. I always encourage nonprofits to work together, yet they usually do not. When it does occur, it is successful when the effort comes from within the nonprofits rather than from an outsider (like a grant writer) trying to push two nonprofits together.
  • In the grant application, explain how people can benefit from helping one person who helps another. As an example, by teaching one person to learn English, that person will likely help their children and family members. In another example, if one person receives an education and gets a job, they can motivate their families and friends to do likewise. A nonprofit should include all these people in the grant application.
  • A nonprofit can also help more people by expanding their services to nearby areas through satellite offices. As an example, a food pantry which distributes food to families can work with churches and communities to set up distribution centers where more people can be helped. This allows the nonprofit to claim support in nearby counties and partnerships with other organizations.

Whether they highlight it or not, all foundations look for a nonprofit’s greatest impact when considering a grant application. On grant applications, every nonprofit should consider all the people they are helping.